Dan Andrews
A decade spent learning why people do what they do, and building things that answer for it. These days that's cyber:cyber, my product design lab; a handful of apps of my own; a personal print practice; and jiu-jitsu.
What I believe
- Speed without judgement is just recklessness with good PR.
- I use AI constantly to build — most products don't need to ship it as a feature.
- Taste is scar tissue from bad decisions.
- Failure only teaches you something if you named the bet first.
- Clients aren't paying for deliverables. They're paying for trust.
Studio
Products
- Granite Alpha A strength coach that rewrites your training every week. Native iOS, on-device.
- Frame In development A training journal for jiu-jitsu. Native iOS, local-first.
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Stealth In development A B2B product, still under wraps — built for teams rather than one person at a time. It helps technical teams make their work legible to the people deciding whether to back it.
Art
Writing
- The hardest client was us A studio's own website is the one piece of work a client can inspect all the way down. Treating ours as the hardest brief of the year.
- Nobody wrote it down On confabulation, contextual inquiry, and the judgment an expert can't articulate — and almost no software will ever make.
- The velocity gods How speed stopped being a means and became a faith — what the cult of shipping fast actually produces, and what it costs.
- Building cyber:cyber An honest working note on building a one-person product lab: how it got built, what it cost, and what's next.
- Shipping got commoditised Anyone with a laptop can ship a product in a weekend now. What's actually scarce once production is free.
- Six Things Native AI Features Get Right The six decisions that separate native AI from a chat bubble bolted onto the corner.
- Why cyber:cyber exists The founding note — why a lab rather than an agency or a studio, and what we're betting on.
Worked with
Dell · Spotify · Epic Games · Wunderman Thompson · Candyspace · Elsewhen
— and a host of early-stage startups.
If you're building something ambitious and want it done properly, I’d be happy to talk.