Writing
Selected essays on design, engineering, product thinking, and what it’s like to build as one person. Full pieces are published on cybercyber.ai/journal.
- The hardest client was us A studio's own website is the one piece of work a client can inspect all the way down. Treating ours as the hardest brief of the year.
- Nobody wrote it down On confabulation, contextual inquiry, and the judgment an expert can't articulate — and almost no software will ever make.
- The velocity gods How speed stopped being a means and became a faith — what the cult of shipping fast actually produces, and what it costs.
- Building cyber:cyber An honest working note on building a one-person product lab: how it got built, what it cost, and what's next.
- Shipping got commoditised Anyone with a laptop can ship a product in a weekend now. What's actually scarce once production is free.
- Six Things Native AI Features Get Right The six decisions that separate native AI from a chat bubble bolted onto the corner.
- Why cyber:cyber exists The founding note — why a lab rather than an agency or a studio, and what we're betting on.